Case Study
07
Phase III COPD drug – U.S. and Canada
Challenge
Randomize 200 subjects in 45 days, including obtaining IRB approval, and launching the recruitment program within 30 days of contract signing.
Solution
ThreeWire developed radio, television and print ads, as well as a dedicated study website and patient portal. Respondents were pre-screened at our Patient Interaction Center and referred as appropriate to approximately 75 sites.
Results
More than 4000 screenings were completed in three weeks. The referral rate was over 50 percent higher than forecasted. Recruitment goals were reached two weeks ahead of schedule.
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