Patient Recruitment for Clinical Trials

Our Company

ThreeWire, Inc. is a 10+ year-old firm based in Minneapolis, MN that provides customized clinical trial recruitment, enrollment, retention and direct-to-patient marketing services for the pharmaceutical, medical device and biotech industries. Founded in 1999 by two industry veterans with more than 40+ combined years of experience, ThreeWire provides end-to-end systematic solutions including

Creative services
Print and broadcast media development
Media planning and buying
Call center services using our nurse-staffed Patient Interaction Center™ (PIC™)
Site Services providing customized site-based services
- Site evaluation and process recommendations
- Site staffing support such as dedicated Enrollment Assistants™.

Our Philosophy
We believe value creation is the ultimate goal of each of our clients. Although completing study enrollment within predetermined parameters, whether budget, timeline or both is of paramount importance for any patient recruitment engagement, delivering value is the ultimate goal.

Helping each sponsor understand how to define value for a particular study is therefore central to designing the right solution. However, many factors often come into play, and clinical teams rarely have the luxury to consider value alone for a given study because budgets are defined at a corporate level and teams almost never have all the resources they desire. Also, during program execution other factors, such as site performance, that ultimately affect the ability to deliver value. For example, outreach resources invested to generate patients for sites that either cannot or will not accept these referrals will deliver zero value.

ThreeWire has developed proprietary models that help study sponsors determine what is important and needed to deliver the required return on investment before any money is spent.

We focus on designing and executing a systematic solution that will maximize performance rather than developing simple campaign-style patient outreach programs for patient recruitment. For this reason, we view our product as an enrolled patient rather than a media campaign or call center program.

Our People
Although we believe our proprietary FASTER™ system consistently delivers the predictable results our clients want, it wouldn’t work without our people behind it.

Our team is made up of individuals with decades of experience in the pharmaceutical and medical device industries, at study sites, CROs, medical software and informatics firms and consumer advertising agencies. We know firsthand what it takes to succeed in every part of a patient recruitment program because we’ve worked there.

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Our Company ThreeWire, Inc. is a 10+ year-old firm based in Minneapolis, MN that provides customized clinical trial recruitment, enrollment, retention and direct-to-patient marketing services for the pharmaceutical, medical device and biotech industries. Founded in 1999 by two industry veterans with more than 40+ combined years of experience, ThreeWire provides end-to-end systematic solutions including Creative services Print and broadcast media development Media planning and buying Call center services using our nurse-staffed Patient Interaction Center™ (PIC™) Site Services providing customized site-based services Site evaluation and process recommendations Site staffing support such as dedicated Enrollment Assistants™. Our Philosophy We believe value creation is the ultimate goal of each of our clients. Although completing study enrollment within predetermined parameters, whether budget, timeline or both is of paramount importance for any patient recruitment engagement, delivering value is the ultimate goal. Helping each sponsor understand how to define value for a particular study is therefore central to designing the right solution. However, many factors often come into play, and clinical teams rarely have the luxury to consider value alone for a given study because budgets are defined at a corporate level and teams almost never have all the resources they desire. Also, during program execution other factors, such as site performance, that ultimately affect the ability to deliver value. For example, outreach resources invested to generate patients for sites that either cannot or will not accept these referrals will deliver zero value. ThreeWire has developed proprietary models that help study sponsors determine what is important and needed to deliver the required return on investment before any money is spent. We focus on designing and executing a systematic solution that will maximize performance rather than developing simple campaign-style patient outreach programs for patient recruitment. For this reason, we view our product as an enrolled patient rather than a media campaign or call center program. Our People Although we believe our proprietary FASTER™ system consistently delivers the predictable results our clients want, it wouldn’t work without our people behind it. Our team is made up of individuals with decades of experience in the pharmaceutical and medical device industries, at study sites, CROs, medical software and informatics firms and consumer advertising agencies. We know firsthand what it takes to succeed in every part of a patient recruitment program because we’ve worked there.		Articles Accelerating Patient Recruitment for Medical Device Clinical TrialsBy Mark Summers Disease of the moment: More care is the ultimate goal AMNews ThreeWire: Marketing Meets Patient Recruiting for Device Trials Windhover Information, Inc.